Business and Industrial History: Research Collections

A vast range of visual, manuscript and printed materials sourced from over twenty key libraries and more than a dozen companies and trade organisations around the world. These original sources will help scholars to explore the history of fifteen major commodities and to examine the ways that these have changed the world.

Documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche.

Provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research.