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Engineering and Public Policy: 19-670: Quantitative Entrepreneurship: Analysis for New Technology Commercialization: Start

This guide

will help you investigate industry and market conditions for new technologies

Market analysis


Assessing your market means finding the potential revenue for a product or service - and there are many ways to do this, including primary research (interviews, surveys) and secondary research (reports, statistics, articles.)

We can help with the secondary research:

  • Locate an Industry Overview
  • Find analysis in articles in the News Sources box on this page (i.e. use "market" and "size" with your keywords)
  • Research your customer base in the Demographics box
  • Use government statistics such as - the Annual Survey of Manufacturers Value of Products Shipments, which covers several thousand individual products.

Demographics and characteristics of consumer markets

U.S. Government reports

Agencies of the federal government often support entrepreneurial efforts, and produce market-oriented reports, in their areas. Do a google search ending in "" to limit to governmental sources.  Examples:

Industry overviews

Find industry leaders, statistics, current status, future trends, histories and profiles here.


News sources on markets, industries

Reports on niche or new industries often appear in trade journals - found in these databases. Use search terms such as “market,” “forecast,” “trends,” “overview,” etc. along with your own market identifier, i.e. “transceiver".  Example: "A Low-Power Miniaturized 315 MHz Transceiver Module for Biosignal Transmission."