Engineering and Public Policy: 19-670: Quantitative Entrepreneurship: Analysis for New Technology Commercialization: Start

will help you investigate industry and market conditions for new technologies

 Source: http://web.stanford.edu/group/ifarmteams/files/BiotechConnectionSept162014.pdf

Assessing your market means finding the potential revenue for a product or service - and there are many ways to do this, including primary research (interviews, surveys) and secondary research (reports, statistics, articles.)

We can help with the secondary research:

• Locate an Industry Overview
• Find analysis in articles in the News Sources box on this page (i.e. use "market" and "size" with your keywords)
• Research your customer base.
• Use government statistics such as - the Annual Survey of Manufacturers Value of Products Shipments, which covers several thousand individual products.

Agencies of the federal government often support entrepreneurial efforts, and produce market-oriented reports, in their areas. Do a google search ending in "site:.gov" to limit to governmental sources.  Examples:

Reports on niche or new industries often appear in trade journals - found in these databases. Use search terms such as “market,” “forecast,” “trends,” “overview,” etc. along with your own market identifier, i.e. “fiber optic sensor".