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Industry & Market Research - Getting Started
Use the resources below to investigate your industry and markets of interest. These resources can help identify industry revenues, growth projections, major players in the industry/market, trends, products and services information, and more!
You may need to use multiple resources and strategies to find information - especially if you are exploring niche/specialized/new/emerging industries and markets.
Sometimes info on industries come out in their trade journals - found in these databases. Use search terms such as “market,” “forecast,” “trends,” “industry overview,” etc. along with your own market identifier, i.e. “exercise technology."
Business Source Premier This link opens in a new window
Academic and industry publications (trade journals) in all business disciplines. You can limit by source type to get to specific content (e.g., trade journals).
ABI/INFORM Collection This link opens in a new window
Academic and industry publications in all business disciplines. Can limit to trade publications here as well. Database Guide
Industry Data & Financials
Statista This link opens in a new window
Statistics-based reports, studies, dossiers, and data points on industries and markets internationally. Downloadable in various formats.
BizMiner This link opens in a new window
Financial analysis reports on thousands of lines of business, from the national to zip code level, used for benchmarking, business planning, valuation, and market analysis.
Industry & Market Reports
Find market size, industry leaders, statistics, current status, future trends, histories and profiles of the industries here. If you look up the NAICS codes for your industry first, this will be a bit easier.
IBISWorld This link opens in a new window
Industry market research reports with analysis, data, conditions, segmentation, market share, primary companies, and outlook in the US, UK, China, US States, and globally.
Frost & Sullivan This link opens in a new window
Market reports and analysis on technology aspects of industries. Industries include: aerospace & defense, automotive, chemicals, consumer products, electronics, healthcare, and more. Reports are now available to download as PDFs.
BCC Research This link opens in a new window
Market research reports for industries, specializing in advanced materials, biotechnology, chemicals, energy, healthcare, sensors, plastics, nanotechnology, and other emerging technologies - but with traditional industries as well.
Gartner Core Research This link opens in a new window
Analysis and forecasting for information technology products and services. (Note: Dataquest reports are not in our subscription).
eMarketer (now Insider Intelligence) This link opens in a new window
eMarketer offers data and insights to the digital media consumer market. Industries covered include automotive, consumer products, financial services, healthcare, telecom and media and entertainment.
MarketLine (previously Datamonitor) This link opens in a new window
Reports on companies, industries, and countries, often containing SWOT and 5 forces analysis; also M&A, financial deal, investor and statistical databases; case studies; and market data on consumer products.
Business & Economics Librarian