Source: http://web.stanford.edu/group/ifarmteams/files/BiotechConnectionSept162014.pdf
Assessing your market means finding the potential revenue for a product or service - and there are many ways to do this, including primary research (interviews, surveys) and secondary research (reports, statistics, articles.)
We can help with the secondary research:
EASI Market Planner in Data-Planet database (in Browse by Subject on left)