Consumer demographics database within Sage Data (formerly DataPlanet) - select it from "Browse by Subject" on left, then choose the latest "EASI Market Planner." Has Consumer Expenditures, Behavior, Spending Analytics, Media Use and more - all with geographical breakdowns.
New platform includes access to eMarketer content and Business Insider Intelligence content. eMarketer offers data and insights to the digital media consumer market. It focuses on understanding how consumers spend their time and money online and how marketers can best communicate with them via digital channels. Industries covered include automotive, consumer products, financial services, healthcare, telecom and media and entertainment.
Source: http://web.stanford.edu/group/ifarmteams/files/BiotechConnectionSept162014.pdf
Assessing your market means finding the potential revenue for a product or service - and there are many ways to do this, including primary research (interviews, surveys) and secondary research (reports, statistics, articles.)
We can help with the secondary research:
EASI Market Planner in Data-Planet database (in Browse by Subject on left)
