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Entrepreneurship: CUSTOMERS

News Sources

B2B Markets

Demographics and characteristics of consumer markets

Market analysis

 Source: http://web.stanford.edu/group/ifarmteams/files/BiotechConnectionSept162014.pdf

Assessing your market means finding the potential revenue for a product or service - and there are many ways to do this, including primary research (interviews, surveys) and secondary research (reports, statistics, articles.)

We can help with the secondary research:

  • Locate an Industry Overview
  • Find analysis in articles in the News Sources box on this page (i.e. use "market" and "size" with your keywords)
  • Research your customer base in the Demographics box
  • Use government statistics such as - the Annual Survey of Manufacturers Value of Products Shipments, which covers several thousand individual products.