CMU LibGuides: Engineering and Public Policy: 19-684: E&TIM Seminar on Innovation Management in Practice Capstone: Design Roadmapping

Demographics and Characteristics of Consumer Markets

Statista This link opens in a new window
Market, industry, company, and demographic statistics, data-centered reports and dossiers, fully downloadable, various formats, international, easy-to-use.

Includes access to the Consumer Insights (formerly Global Consumer Survey, a resource that offers global consumption and media usage data of consumers. A great market research tool for consumer behavior and interactions with brands. Select the Insights > Explore Consumer Insights within Statista.
EASI Analytics This link opens in a new window
Consumer demographics database within Sage Data (formerly DataPlanet) - select it from "Browse by Subject" on left, then choose the latest "EASI Market Planner." Has Consumer Expenditures, Behavior, Spending Analytics, Media Use and more - all with geographical breakdowns.

American Factfinder
voluminous demographic data on the U.S. from national to zip code level. For most current data, use the American Community Survey segment.
Population Studies from the Census Bureau
including international statistics and topic breakdowns.
Nielsen PRIZM market segments
explains the Nielsen segmentation system, and provided free data on zipcodes (only one at a time.)

PsycINFO This link opens in a new window
1887-present. American Psychological Association's renowned resource for abstracts of scholarly journal articles, book chapters, books, and dissertations, it is the largest resource devoted to peer-reviewed literature in behavioral science and mental health. Database Guide. Also see definitions of methodologies.