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Business MSPM: 46-871: Principles of Product Management : Industry & Market Research

Industry & Market Research - Getting Started

Use the resources below to investigate your industry and markets of interest. These resources can help identify industry revenues, growth projections, major players in the industry/market, trends, products and services information, and more!


You may need to use multiple resources and strategies to find information - especially if you are exploring niche/specialized/new/emerging industries and markets.

News Sources

Sometimes info on industries come out in their trade journals - found in these databases. Use search terms such as “market,” “forecast,” “trends,” “industry overview,” etc. along with your own market identifier, i.e. “exercise technology."

Industry Data & Financials

Industry & Market Reports

Find market size, industry leaders, statistics, current status, future trends, histories and profiles of the industries here. If you look up the NAICS codes for your industry first, this will be a bit easier.

Business & Economics Librarian

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Ryan Splenda
109C Hunt Library
Carnegie Mellon University Libraries
4909 Frew Street
Pittsburgh, PA 15213
(412) 268-2453