CMU LibGuides: Business MSBA: 46-897: Business Communication for Analytical Decision Making: Trust in Big Tech

Surveys (FREE)

Gallup
Famous public opinion polls company that provides consumer insights on a variety of topics.

EXAMPLE: Confidence in Institutions

Pew Research Center
Think tank that provides info on social issues, public opinion, and demographic trends shaping the US and world.

EXAMPLE: Regulation of Tech

Public Affairs Council
Professional association dedicated to providing resources to public affairs executives and managers to help them achieve goals.

EXAMPLE: Public Affairs Pulse Survey

EXAMPLE: Harris Reputation Rankings

Insider Intelligence This link opens in a new window
New platform includes access to eMarketer content and Business Insider Intelligence content. eMarketer offers data and insights to the digital media consumer market. It focuses on understanding how consumers spend their time and money online and how marketers can best communicate with them via digital channels. Industries covered include automotive, consumer products, financial services, healthcare, telecom and media and entertainment.

EXAMPLE: Digital Trust Benchmark 2022 (search for this)

Statista This link opens in a new window
Market, industry, company, and demographic statistics, data-centered reports and dossiers, fully downloadable, various formats, international, easy-to-use.

EXAMPLE: Impact of major tech brands on US society