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This guide will help you find
background for your strategy paper.
IBISWorld This link opens in a new window
Industry market research reports with analysis, data, conditions, segmentation, market share, primary companies, and outlook in the US, UK, China, and globally.
MarketLine (previously Datamonitor) This link opens in a new window
Industry profiles for individual countries and globally, with Porter's 5 forces analysis.
Target company profile
D&B Hoovers (formerly OneSource) This link opens in a new window
Find: company description with products and operations, industry classification, financials, organizational structure, annual reports, SWOT analysis, analysts' reports, news, etc. (Will not work with Safari.)
More target company information
LexisNexis Corporate Affiliations (now incorporated into Nexis Dossier) This link opens in a new window
Color-coded and compact list of corporate hierarchy for all major public and private companies and their subsidiaries worldwide. Locate your parent company and then click on "Hierarchy" on the left. (But use OneSource (above) for more complete list.) For executive organization, click on "Executives."
Business Source Premier This link opens in a new window
Company news and analysis from a variety of publications: newspapers, industry publications, scholarly journals.
Company webcasts and presentations (example: Coca-Cola)
The company's 10K, earnings releases, conference calls and presentations show executives' responses to analysts' questions and reveal strategic initiatives and risk analysis. Also on investor relations page of company website - often called "Events."
Mergent Online This link opens in a new window
Use "Company Financials" tab - a more flexible way to get and download company financials: annually, quarterly, up to 15 years, by segment or complete, etc.(Also many more company details.)
Statista This link opens in a new window
Locate your company and find multiple facts and stats: market share, rankings, ad spend, revenue growth, sustainability - can download data, graphs, slides, entire reports.
Hoover's (Now D&B Hoovers) This link opens in a new window
Find your company (be sure it's the right one), and look for "Competition" and then "Competitors List". You'll get quick information on each one, and can always look up the key ones in OneSource - see above left.