will help you investigate your market, your competition, and your business
environment through reports, periodicals, data collections, and on the
web.
Use the library catalog to find these. In the search box, change "Any Field" to "Subject" and type in:
Example:
Consumer demographics database within Sage Data (formerly DataPlanet) - select it from "Browse by Subject" on left, then choose the latest "EASI Market Planner." Has Consumer Expenditures, Behavior, Spending Analytics, Media Use and more - all with geographical breakdowns.
Market data from many sources on Consumer Behavior, Entertainment, Media, Advertising, Healthcare, Leisure, Food, Sports, Travel and more. Includes access to archived content (use the link at the bottom of the page).
Find market size, industry leaders, statistics, current status, future trends, histories and profiles of the industries here. If you look up the NAICS codes for your industry first, this will be a bit easier.
Market research reports for industries, specializing in advanced materials, biotechnology, chemicals, energy, healthcare, sensors, plastics, nanotechnology, and other emerging technologies - but with traditional industries as well.
New platform includes access to eMarketer content and Business Insider Intelligence content. eMarketer offers data and insights to the digital media consumer market. It focuses on understanding how consumers spend their time and money online and how marketers can best communicate with them via digital channels. Industries covered include automotive, consumer products, financial services, healthcare, telecom and media and entertainment.
Market reports and analysis on technology aspects of industries. Industries include: aerospace & defense, automotive, chemicals, consumer products, electronics, healthcare, and more. Reports are now available to download as PDFs.
Use of this resource is only for academic research purposes .
Industry market research reports with analysis, data, conditions, segmentation, market share, primary companies, and outlook in the US, UK, China, US States, and globally.
Industry Wizard Tool: Located under "Expert Tools" allows users to quickly search, query, and save industry ratios, data, and statistics from all IBISWorld reports for benchmarking purposes, strategies, etc. Data is downloadable.
Popular market and consumer insights resource that collects primary research on several traditional and specialized industries from various geographic perspectives including: Brazil, Canada, China, Germany, India, UK and US. Mintel produces data, info, and analysis in a report type of structure.
Often the best reports on industries, such as an annual review, appear in their trade journals - found in these databases. Use search terms such as “market,” “forecast,” “trends,” “industry overview,” etc. along with your own market identifier, i.e. “organic food."
Articles in communications, computer science, engineering, environmental science, IT, operations research, physics and robotics.
Shopping is changing fast, and Google knows what your customers search for and how they behave: Think with Google.
Major competitors are covered in "Industry overviews" section above. For more complete listings of companies in an industry see:
