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Check out your competition
Major competitors are listed in the industry overviews found under the "Industry background" tab.
For more complete listings of smaller companies in an industry see:
Use private company advanced search to locate startups in all industries.
Gartner Core Research
Look for the Magic Quadrants and vendor descriptions for all kinds of technology products and services.
Hoover's (Now D&B Hoovers)
either use the "Build a List" feature; or locate a company that is in your industry, and click on "Competitors". This has global coverage.
US and foreign companies, active and inactive. 15 years of financial data, mergers & acquisitions, SEC filings, institutional holdings, earnings estimates, joint ventures, long-term debt, bond ratings, capital stock, insider trading, historical stock prices.
Use private company search to locate startups in all industries..
ReferenceUSA (now Data Axle)
use "US Businesses" - first on the list - can create a list of businesses by specific criteria - also offers basic data on each business
Find out more about each one in the company research guide!
Add the company or industry name to the topic - i.e. "PepsiCo market share" - to find the data, easy to download and use.
reports contain market share data in their "Key Competitors" sections