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Business/Heinz: 45-941/94-814: Evidence-Based Management: Industry Research

This Guide

             

will show you ways to research industries for coursework, competitive intelligence, investing, job searches, etc.

Industry data

Industry Overviews

Find market size, industry leaders, statistics, current status, future trends, histories and profiles of the industries here. If you look up the NAICS codes for your industry first, this will be a bit easier.

News Sources

Sometimes reports on industries, such as an annual review, come out in their trade journals - found in these databases. Use search terms such as “market,” “forecast,” “trends,” “industry overview,” etc. along with your own market identifier, i.e. “organic food."

Industry financials

CASE STUDIES