"For well over a century, the tobacco industry has been selling smoke in America and abroad: marketing the very idea of smoking with the slick and calculated use of celebrity testimonials, promises of health benefits, memorable slogans, promotional sweepstakes, and more. Selling Smoke exhibits a wide array of tobacco advertising alongside anti-smoking campaign materials, drawn from the William Van Duyn collection of magazine advertisements, ephemera, articles, and pamphlets related to tobacco and cigarette-smoking. Additional anti-smoking posters from the Medical Historical Library’s collections represent national and international efforts to eliminate smoking worldwide.
Originally displayed in the Medical Library in 2014, the updated Selling Smoke exhibition is currently on view in the Memorabilia Room at Sterling Memorial Library. The exhibition explores the complicated history of tobacco advertising and anti-smoking campaigns."