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Institute for Software Research: 17-612: Business & Marketing Strategy: Market/Industry Info

Getting Started

Use the following resources to discover information about market share, product analysis and info, competition, market segmentation, market ecosystem, and market/industry trends.

Gartner

 

Directions

This resource offers different types of reports that can be used to assess the current trends, market information, and more for a variety of IT-related products and services. You may have to do several keyword searches to locate relevant reports.

1. Once in the database, search your keywords in the search box at the top.

2. For companies/products of interest: search company/product name and consider "Vendor Rating" reports.

3. For topics of interest: consider "Market Guide for..." reports (e.g., Market Guide for Cloud Management Tooling).

4. For new technologies and innovations: consider "Hype Cycle for..." reports (e.g., Hype Cycle for AI).

5. For a specific market and market competitors: consider "Magic Quadrant for..." reports (e.g., Magic Quadrant for Industrial IoT Platforms).

6. Most reports are downloadable as PDFs. NOTE: some reports are not available under an academic subscription.

Frost & Sullivan

 

Directions

This resource offers different types of reports that can be used to assess the current trends, market information, and more for specialized/niche markets. You may have to do several keyword searches to locate relevant reports.

 

1. Once in the database search your keywords in the search box at the top.

2. For new and emerging technologies: consider "TechVision" reports.

3. For growth opportunities: consider "Mega Trends" and "Growth Opportunities" reports.

4. For industry research: consider "Industry Research Analysis" reports.

5. ALL Frost & Sullivan reports are now downloadable as PDFs.